- Israel is known as the Startup Nation, whose innovations have had outsize impact on the world. However, much of the innovation has been in the areas of Internet, medical, and financial technology where there is greater funding. Spur increased funding and investment in green technology to have the energy of the Startup Nation focused on solving the climate crisis.
- Because of its organizational DNA, JNF is uniquely positioned to facilitate an initiative (a plan) which will build on its existing achievements to safeguard them while making even greater impact.

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